01
Market Entry & Scaling
Decide whether, where and how to enter before committing budget.
- Market sizing & competitor scan
- Positioning and JA messaging review
- Pricing & channel recommendations
- Go/no-go readout for HQ
Format: Monthly retainer
Advice when you need direction. Hands when you need delivery.
Every pillar is offered at two depths. Most clients start with advisory and move to execution once scope is clear — the same team stays on.
01 — Engagement depth · 支援レベル
Strategic advisory — direction before spend.
02
IT Localization & Infrastructure
Know what has to change in the product and stack for Japan.
- Localization readiness audit
- Data residency & compliance map
- Payments & identity integration options
- Architecture review
Format: Fixed-scope audit
03
Strategic Advisory & Operations
A bilingual senior advisor in your leadership cadence.
- Fractional CTO/IT lead
- Vendor strategy & governance
- HQ ⇄ Japan reporting design
- Board & exec briefings
Format: Monthly retainer
Hands-on execution — the work, delivered.
01
Market Entry & Scaling
We run the launch with your team, in Japanese, on the ground.
- GTM plan execution & partner outreach
- JA sales collateral & website
- Event and pipeline support
- First-hire recruiting support · Format: Project
milestone billing
02
IT Localization & Infrastructure
Hands-on implementation by bilingual engineers.
- UX & product localization build
- Cloud setup & migration (JP region)
- Payment & identity integrations
- Bilingual runbooks & handover · Format: Project
sprint-based
03
Strategic Advisory & Operations
Run the operational layer so HQ doesn't have to.
- Vendor & RFP management
- Bilingual IT helpdesk & support
- Contract & SLA administration
- Monthly ops reporting
Format: Managed service
02 — Market entry workflow · 日本進出の流れ
Four steps up from the threshold.
01
Discovery
Validate demand, map the competitive and regulatory landscape, and audit product and infrastructure readiness for Japan.
- Market & competitor brief
- Localization readiness audit
- Entry options with go/no-go
Depth: Advisory
02
Localization
Adapt the product, pricing and messaging; align entity setup with your legal and tax advisors; prepare JP-region infrastructure.
- JA UX spec & copy
- Pricing and packaging for Japan
- Infrastructure & integration plan
Depth: Advisory → Execution
03
Launch
Go live with partners and first customers, with bilingual support in place from day one.
- Launch playbook (JA/EN)
- Partner and channel activation
- Support runbooks
Depth: Execution
04
Scaling
Grow the Japan business and hand operations over to a local team, with Genkan as standing advisor.
- Hiring & handover plan
- Ops reporting cadence to HQ
- Quarterly strategy review
Depth: Execution + Advisory
03 — For domestic teams · 国内企業向け
IT modernization, run the same way.
Assess → Design → Migrate → Operate, with bilingual documentation at every step so overseas vendors and in-house teams read the same spec.
Assess
Systems inventory, risk and cost baseline.
Design
Target architecture, vendor shortlist, RFP.
Migrate
Cut-over planning and vendor management.
Operate
Bilingual support, runbooks, governance.